Starting over.From a blank page.

A new website, a new voice. To finally talk about what happens behind every rendering — the projects, the collaborations, the process.

There are things you do for years without ever stopping to talk about them. Not because there are no stories — on the contrary, there are many — but because the work absorbs everything, and what tends to fall away is precisely the voice. This website exists to remedy that.

McRevo has been around for over thirty-five years. In that time I have worked alongside architects, property developers and design studios to translate projects — often still on paper, often still incomplete — into images capable of conveying an emotion, selling an idea, telling the story of a space that does not yet exist. It is work that demands two apparently opposing things: technical rigour and visual sensitivity. The ability to read a floor plan, and to know what it should make you feel.

From today, this space tells that story. The projects I work on — residential, commercial, luxury — across Italy, London and Monaco. The partnerships with architecture practices where we build the image of a building together, before the site has even broken ground. The technical experiments: new software, new approaches to light, new ways of rendering material and space.

But it also talks about method. Because behind every rendering there is a conversation — with the architect, with the client, with the project itself. There is a moment when you understand what the image needs to do: persuade an investor, help a buyer picture their life in an apartment, document an idea before it gets revised. That understanding is the most important part of the work, and the least visible.

You will find here technical articles on rendering and workflow, in-depth looks at specific projects, and reflections on the craft of the visual designer in architecture — a role that has changed shape many times over the past few decades, and keeps on changing. Alongside the projects I follow, the collaborations that begin, the construction sites that become images and the images that become construction sites.

It is a blank page. The best moment to begin.